We build the AI agents that handle your marketing, sales, operations, and more — so you can grow without doing more.
We take on a limited number of builds each quarter.
Let's see if yours is next.
ChatGPT wrote like someone who'd never heard of you. So you bought the course. Forty hours of learning, a folder full of notes, and you still rewrote everything it produced.
Then Make.com. A workflow that broke two weeks in. Then a VA to manage the tools, which meant managing a person managing things that still didn't work. GoHighLevel. Three more subscriptions. A spreadsheet tracking what you're paying for.
Six months later: four hundred dollars a month, a business that stops the moment you do, and the quiet frustration of knowing more about AI than most of your competitors, and none of it running.
AI didn't solve your problem. It gave you a more sophisticated version of the same one.
Each one handles a specific job your business needs done every day. None of them need you to run them.
Publishes on-brand content across every channel on a set schedule. In your voice. Without you writing or scheduling a single thing.
Writes and sends your newsletter, broadcasts, and list segments automatically. Your list hears from you consistently whether or not you sat down to write.
Takes one piece of content and distributes it across every format and channel. One idea becomes a post, an email, a short, a story, and a thread.
Monitors your search rankings, identifies content gaps, and flags optimization opportunities before traffic drops.
Pulls in every new lead from every entry point automatically. Website, social, referral, event. Nothing falls through.
Monitors and responds to social DMs with qualifying questions. Turns inbox volume into booked calls without you living in the app.
Runs the full sequence from first touch to warm and ready. The right content, to the right person, at exactly the right moment.
Moves warm leads to your offer and books calls without you in the middle. Follows the logic of your sales process, not a generic one.
Handles every follow-up after calls, downloads, events, and no-shows. No lead goes cold because you forgot to circle back.
Generates a personalized proposal from intake information automatically. Delivered before your competitor even follows up.
Gets new clients fully set up and running without you orchestrating every step. They feel taken care of. You don't lift a finger.
Monitors client progress and sends proactive check-ins. Flags issues before they escalate. Keeps clients engaged between sessions.
The full-stack digital home all your agents plug into. Built, designed, and handed over alongside the system — so everything works together from day one.
Marketing goes out on schedule. New leads get nurtured the moment they find you. Follow-up happens without you remembering to do it. New clients move through an onboarding that runs itself.
You wake up on a Tuesday to a business that worked all night.
Not eventually. Immediately.

Twenty years of marketing strategy taught me one thing clearly: the strategy is almost never the problem. The operator is.
I've led agencies, run SaaS growth, and sat in the CMO chair. Every time, the bottleneck was the same — a smart owner who couldn't get out of the engine long enough to build something that ran without them.
TRAZA.LA exists because the technology finally caught up. I build the systems. You do the work only you can do. Everything else runs.
Rebekah Radice · Founder, TRAZA.LA
In Spanish, la traza is the blueprint drawn before anything gets built. The plan that makes the work make sense.
The problem with every AI tool you've tried: they skipped the blueprint. They handed you bricks and told you to figure out the rest.
We draw the plan. Then we build the building. Born in Los Angeles. Built for owners who are ready to stop operating.
Three short steps. No pitch. Just a conversation about what we'd build for you.